Reasons to live in St Austell

St Austell is one of the largest towns in Cornwall with a growing population of around 34,700 people. Just 30 miles west of the border of Devon, the town comprises the best of country life, beach living and an urban city centre.

In the mid 19th to early 20th century, St Austell became a mining town which caused the population to increase significantly. This continuous growth of the parish city was mainly because china clay was discovered just north of the border in Hensbarrow Downs and after becoming the principal industry in the area (due to the fall in prices of tin and metals) families who had lost jobs due to this collapse moved nearer to St Austell to become part of the clay mining rise.

The population boom resulted in new business, shops, offices and more housing for the area, seeing it become the St Austell that it is today. St Austell is now one of the most important commercial centres in Cornwall.

In August 2007 the town centre underwent a £75m redevelopment process to modernise the area and in October it was announced the new shopping centre would be called White River Place, with over 50% of its shopping units already leased to big names. Coupled with a cinema and a weekly local produce market every Saturday, White River Place opened its doors in October 2009. It’s the perfect place to enjoy a day with the family or to treat yourself to food and a flick on the big screen! The stunning new development was a real turning point for St Austell and firmly put it on the map for visitors from all over the UK.


A few years later in 2011 Cornwall Council set aside £250 million for a beach resort scheme in Carlyon Bay. The development is set to start building this year in 2015 and will see around 500 beachside homes, health facilities, bars, restaurants and local shops all having seaside views. 654 jobs are going to be created throughout the build with 350 permanent jobs created when the new build is finished. It’s a great time to move to St Austell, especially considering the glorious views you’ll have right on your doorstep.

If you’re interested in moving to St Austell then get in contact with one of our team or pop in to see us on your next visit!

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